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BASINGSTOKE, HANTS. (12th September, 2017) – adidas Golf, an industry leader in performance apparel, accessories and footwear, has appointed Sports Backup as its new distributor in Sweden, Norway, Denmark and Finland.

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Andrew Law, Managing Director of adidas Golf EMEA said: “We are excited to be working with Sports Backup who are a well-established and much respected golf wholesale company in the Nordic region. We believe they will provide us with a fresh impetus in that marketplace with our excellent new range of products and brand marketing for 2018 and beyond.” 

“At adidas golf we say that 'We are born of Sport and rooted in Golf' and our love for the game drives who we are and what we do. As adidas Golf is experiencing worldwide growth we have a new opportunity to grow our market share in both the apparel and footwear categories in the Scandinavian region, and Sports Back Up are our ideal partners to realise this”.

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Peter Neergaard, Director of Sports BackUp, said: “We are delighted to expand our business in Scandinavia with adidas Golf. adidas is a truly global sports brand and we are thoroughly looking forward to working with the retailers in our markets to continue to grow awareness and sales of adidas Golf apparel, accessories and footwear within the golf market.”

For more information on adidas Golf, visit

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About TaylorMade Golf Europe

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like M1 and M2 metalwoods, M1 and M2 irons and TP5/TP5X golf balls. TaylorMade is also a major force on the PGA TOUR with one of the strongest athlete portfolios in golf, that includes world no.1 Dustin Johnson and five of the current Top 15 in the world.