adidas Introduces adiPure Golf Collection

New apparel blends premium finishing with relentless attention to detail

Basingstoke, Hants (25th April, 2017) - adidas is fusing craftsmanship and innovation to change the way we look at traditional golf style. adiPure, the new apparel line from adidas Golf, available 1st July, applies performance-driven innovations while paying homage to the purity of the sport.

The new adiPure line was born from the authenticity of the game by providing a premium product – polos, outwears, shorts and pants – that crosses both golf and lifestyle.

“The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to feature a traditional look, while staying true to the performance heritage of our brand.”

Davide Mattucci, global product marketing director, adidas. 

The line was introduced to the world by Justin Rose at the year’s first major in Augusta.

“Anyone who’s fashion-focused is really going to appreciate the detail that’s in this product. It fits with where I feel fashion should be on-and-off the golf course – bridging the gap between golf and lifestyle.”

Justin Rose, Olympic gold medalist and major champion

adiPure will be exclusively sold on and in select premium green-grass shops across Europe.

Additional images of the new adiPure line are available here.

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About TaylorMade Golf Europe

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like M1 and M2 metalwoods, M1 and M2 irons and TP5/TP5X golf balls. TaylorMade is also a major force on the PGA TOUR with one of the strongest athlete portfolios in golf, that includes world no.1 Dustin Johnson and five of the current Top 15 in the world.