ChaMpion Storm Clinches the BMW South African Open and the First Win of 2017 for the New TaylorMade M1 Driver

Just months after almost losing his card, Graeme Storm is victorious after the third play-off hole to win his first European Tour event in over 9 years and the first win for the New 2017 TaylorMade M1 Driver.

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BASINGSTOKE, Hants. (15 January, 2017) - Heading into the final round 3 shots ahead, Graeme Storm held off the challengers to cement victory at the BMW South African Open. Gaming his new 2017 TaylorMade M1 440 Driver, Storm drove the ball superbly averaging 301 yards off the tee and hitting 71% of fairways for the week.

Following rounds of 69, 63 and 67, Storm was on form early on carding 12 pars and a birdie in the first 13 holes. Following a bogey on 14 with a birdie on 15, Storm finished the round with 3 pars to card a 1 under par 71.

With the round heading to a playoff after the world #2 bogeyed 17, an enthralling first 2 holes saw Storm make his par both times. Sending his approach shot into the centre of 18 for a third time, Storm holed out to wrap up a third consecutive par and his first tournament win in over 9 years.

After the round Graeme Storm said how it was a “dream come true”, especially after narrowly avoiding losing his card in November 2016.

The 2nd win for Storm on the European Tour also marks the first worldwide victory for the new 2017 M1 Driver, launched in early December and available at retail beginning 27 January 2017.

The new driver was a game changer for me. I hit it further with a noticeably better trajectory and less spin.

Graeme Storm, BMW South African Open Champion

We set the back track to higher and set the hosel 1-click lower. He [Graeme Storm] dropped spin, kept his launch, and added yards. He couldn’t believe how easy the switch was.

Chris Trott, Director of Global Tours

In Graeme's Bag at the BMW South African Open:

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For more information on Graeme Storm’s winning 2017 M1 driver, visit

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About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like M1 and M2 metalwoods, M1 and M2 irons and TP5/TP5X golf balls. TaylorMade is also a major force on the PGA TOUR with one of the strongest athlete portfolios in golf, that includes world no.1 Dustin Johnson and five of the current Top 15 in the world.